- We reviewed and signed off on the proof for my manager's business cards. This is our first promotional item and we'll use it to let others know that we are now a World Gym.
- I spoke to Todd, WG's website guru, about the steps needed to get our club on the WG website. Most important to me, we discussed online membership sales. I'm confident that this feature of my arrangement with WG is going to be one the biggest selling points among members, and the most beneficial to me. Having someone handle all the details associated with selling online will be great.
- We received several boxes of WG promotional items - dozens of t-shirts; hundreds of pens and stickers; along with some banners, signs, and window decals. These items were referred to as a 'starter kit'. I estimate the value at $1000 or so. The promotional products can be used as giveaways to get the community aware and excited about the "new" World Gym.
- I also finalized my equipment lease and put the equipment order in. We aren't adding much new equipment, just a couple of pieces of cardio, a couple of pieces of strength, a new tanning booth, and some rolled rubber flooring.
- Chris Rondeau and I also worked out the details of our first direct mail piece. We reviewed and approved the proof, and it should be in people's hands in the first week of January. I'll give you a follow-up at the end of February to let you know how much the piece cost and how many new members we think it brought in.
The next couple of weeks are going to be tight due to the holidays. I'd love to say that we're going to get a lot of work done on the facility, but I'd probably only be kidding both of us. I hope to complete at least the electrical work and sheetrock in our new tanning room, but that's probably about all I can expect. So stay tuned...
