Early numbers are in, and they're good!

We've been waiting for results, and at last I've got some figures for you. But first let me mention a couple of things to provide a frame of reference:

1. Only one full week has passed since the postcard came out advertising our conversion to a World Gym and offering the opportunity to purchase memberships online (last Thursday the 10th - till today, Wednesday the 16th).
2. The promotion expires on January 31, so there are still a couple of weeks left. However, I'm not expecting many more online purchases until the final 3-5 days when last-minute shoppers will get in on the deal.

I'll follow up this post with another shortly after the promo period ends so you can see exactly how things shaped up.

Now, the numbers ...

• $2,065 total incoming cash for the week. Of that, 30% was brought in online and 70% at the club.
• $315 total added to monthly EFT base (40% from the web, 60% from the club).

I think these numbers are pretty strong. I'm especially impressed with two things: 1) the bump in the monthly EFT base, and 2)the fact that over 30% of the sales were generated from the website.

Clearly web sales are the factor to watch - the more comfortable people become with joining online, the less dependent your club will be on staff to generate and process membership sales.